Online travel agency Travelpartner receives a new layout and new features. The new website now has a more modern design, with user-friendliness as the main focus. An extensive customer satisfaction survey pointed to simplicity and relevant information as the key factors when customer's make purchases.

One of the oldest online travel agencies, Travelpartner, gets a makeover. The new site has a simpler, less cluttered design and a better structure. The colours and logo haven't changed so customers will feel at home when they visit, but otherwise, the site is completely new. The new layout has been rolled out for Travelpartner in Norway, Finland and Sweden and for GoLeif in Denmark.

"This is a welcomed improvement for Travelpartner: Our hope is that customers will like the new layout and that it will be an even better experience for them. Our goal is naturally for the changes to improve sales. It's important that customers find what they are looking for quickly and easily," says Marléne Wallberg, Marketing Director at Travelpartner.

In June a major customer satisfaction survey was conducted with over 8000 participants. The vast majority choose online travel agencies based on a site's features and service. In conjunction with the launch of the new site, Travelpartner is also starting a bonus programme. Anyone who makes reservations can become a member and begin collecting bonus points for flights, rental cars and flights+hotel combinations.

"Customers get up to 5% bonus for their trips, which they can then use for their next reservations. This means that customers can receive double bonuses when they purchase through us. First at Travelpartner in connection with a purchase and then through the airline they have booked with," says Marléne Wallberg.

* About the customer satisfaction survey: 8,366 users answered what they thought was the most important aspect of booking travel online and how they experience us as a travel agent. An initial web-based survey was conducted, then focus groups of 20 people each on two occasions where surveyed. The survey was conducted during June and August 2011.

For more information, please contact:
Marléne Wallberg, Marketing Director
Ph: +46 (0) 733 12 80 90
E-mail: marlene.wallberg@etraveli.com