Etraveli Smart Media is a turnkey solution for digital marketing which reaches the majority of travellers in Scandinavia. The business currently has several advertising clients such as Swedavia, Visit Britain, Visa, SAS and Norwegian. Etraveli Smart Media is part of Etraveli, Scandinavia's leading e-commerce travel companies. The company has operations in 46 countries on all continents and includes names such as Supersaver/Supersavertravel, Gotogate, Travelstart and Flygresor.se.
Etraveli's comprehensive data is now combined with the latest technology within data-driven advertising and big data. This means that is it now possible to segment and follow the consumer around the digital landscape and across different platforms. Etraveli uses a technical platform that provides our advertisers and partners increased precision in segmentation of target audience, as well as the possibility of following the consumer across various sites and apps which complement travel-related content, such as different news sites, Skype and Facebook..
We welcome all companies which can reach their target audience using our unique data of Swedes searching for or booking travel online. This means that it is not just companies in the travel sector - it could also include a car manufacturer that wants to reach capital-rich middle-class families identified amongst our target groups that have booked a trip for the whole family. Or perhaps an insurance company that wants to reach families with an offer for new child insurance. Likewise a pharmacy chain that wants to reach travellers heading off for some summer sun..
– Etraveli's comprehensive data on Swedes' travel habits - details of departure location, destination, time to departure date, number of travellers, number of children, or whether it is for business or leisure - has helped hundreds of advertisers to reach their target customers..
Analysing and learning behavioural patterns in Swedes who are looking for and booking trips online creates better accuracy and transparency for the advertisers, says Helena Sjögren, from Etraveli Smart Media.