Etraveli was founded as Seat24 in the year 2000. Throughout the last decade, we have been a driving force in the consolidation of the Nordic market. The year 2014 marked an important strategic shift for us, when we decided to focus our resources on being competitive on price comparison sites. By presenting the cheapest and most relevant flight tickets where the customer is most likely to see them, we took a major step forward.

Today we are the third largest online travel agency in Europe, a global presence providing airline tickets and related travel services for a value of SEK 18 billion a year, and pushing hard to become number one. In June 2017, we were acquired by global private-equity giant CVC Capital Partners. They will support our further expansion to offer travellers around the world cheaper flight options.

Gross Sales (lhs) SEKb

  • 2000 – Seat24 Travel founded
  • 2001
  • 2002 – EasyT acquired
  • 2003
  • 2004 – SRG booking tool
  • 2005
  • 2006
  • 2007 – Seat24 and SRG merged to Etraveli
  • 2008
  • 2009 – Gotogate and Flybillet brands acquired
  • 2010 – Travelpartner and Travelstart brands acquired. Segulah acquires Etraveli
  • 2011
  • 2012
  • 2013
  • 2014 – Flygresor.se acquired
  • 2015 – ProSieben Sat1 acquire Etraveli
  • 2016
  • 2017 – CVC acquire Etraveli

Gross Sales (lhs) SEKb