Etraveli Group is the leading online travel agency (OTA) in the Nordic region, and one of the three largest in Europe. We position ourselves as a leading, innovative and modern OTA, built on a foundation of e-commerce expertise, knowledge about travel and the drive to be the best in our industry.
Being one of the leading OTA:s of Europe gives us economies of scale and the ability to effectively launch our services on new markets. In recent years, this has been proven through successful launches in countries such as Germany, Russia and the UK. In June 2015 we opened the doors to 15 new markets, among them Australia, Japan and Singapore, bringing the total number up to 46 markets on 5 continents.
We are also entering new business areas to keep up with the changing market, and as price comparison sites for air-travel services are becoming increasingly important, we have entered that part of the value chain through the acquisition of Flygresor.se.
Etraveli Group’s total transaction value has increased in the last three years from EUR 1 billion per year to EUR 2.9 billion. With the goal of establishing a presence in every corner of the world, we plan to continue growing by offering even more relevant flights even cheaper, and by expanding to new locations, organically as well as through strategic acquisitions. Our recently completed sale to CVC Capital Partners, in June 2017, is a big step towards this. In November 2017 Etraveli merged with Greek e-commerce company e-Travel S.A., becoming Etraveli Group.