Head office: Uppsala

Other offices: Athens, Gothenburg and Stockholm

Outsourcing: India, Poland and the Philippines

Number of employees: More than 600

Founded: In 2000

Markets: 50, on 5 continents

Languages: 40

Brands: 21

Customers per year: 12 million

Annual average growth: 41%

Booking value 2017: €2.5bn

Owner: CVC Capital Partners

Etraveli Group

Etraveli Group is a leading e-commerce group within online travel, sprung from the merger of Swedish company Etraveli and Greek company e-Travel. Offering a broad range of flights, accommodation and other travel-related services, the group is active in 50 countries with brands such as Supersaver/Supersavertravel, Gotogate, Mytrip.com, Trip.ru, Pamediakopes.gr and the price comparison site Flygresor.se. While their headquarters are located in Uppsala, they also have offices in Athens, Stockholm and Gothenburg, as well as operations in India, Poland and the Philippines. Since 2017 Etraveli Group is owned by private-equity firm CVC Capital Partners.

Smart Media

Etraveli Smart Media is a turnkey solution for digital marketing that reaches the greater part of Nordic travellers. Currently, the company has several large advertising clients, among them Swedavia, Visit Britain, Visa, SAS and Norwegian. Etraveli Smart Media is a part of Etraveli Group, Scandinavia’s leading e-commerce travel company, with a presence in 50 countries and brands such as Supersaver/Supersavertravel, Gotogate, Mytrip.com, Pamediakopes.gr and Flygresor.se. 


Flygresor.se is Sweden’s largest price comparison website for flights, where you can search and compare prices from online travel agencies and airlines. The company is a part of Etraveli Group, which also owns brands such as Gotogate and Mytrip.com. Flygresor.se exists in local versions in Norway, Denmark, Germany, France, Australia, South Africa and Ireland.


Supersavertravel is one of the Nordic region’s biggest online travel agents. Founded in 2006, the company now has websites in 20 countries, including Denmark, Norway, Finland, the U.S., Canada and Great Britain. On all markets except Sweden, the brand goes by the name of Supersaver. It’s part of Etraveli Group, the owner of another 20 brands, a company which sold travel-related services for a value of EUR 2.5 billion in 2016.


Seat24 was founded in 2000 in Uppsala as one of the first companies to offer online booking of air travel. In seventeen years, the company has grown to become part of one of the leading online travel agencies in Europe. Today, Seat24 is established in Sweden, Norway, Denmark, Finland and Germany, as part of the group Etraveli, which owns another 20 brands.


Operating out of Athens, Greece, Mytrip.com gives travellers access to a broad selection of travel products and services online – from flight tickets and accommodation to hire cars and insurance. Launched as late as the fall of 2014, they have already expanded their presence to 40 markets and languages and were the largest of the e-Travel brands at the time of the merger with Etraveli. They serve many different consumer segments, offering products and services designed to meet any requirement; everything from weekend getaways to family vacations and frequent business travel.


Founded in 2005, Pamediakopes.gr was the first of the e-Travel brands to see the light of day. Through their search engine travellers have access to a broad selection of online travel products and services, ranging from airline tickets and hotel reservations to car rentals, ferry tickets and insurance products. With the aid of a large number of partners, they aim to find the right offer for every traveller and occasion; whether it’s just a quick shopping trip over the weekend, a long family holiday or a ferry ride to the Italian seaside.


Active on the Russian market since 2011, Trip.ru provides convenient solutions for travellers when it comes to flights, hotels and car rentals. Currently available in 40 languages and with close to half a million customers, they are one of the largest online travel agencies in Russia and Eastern Europe. Trip.ru is a part of Etraveli Group, one of Europe’s leading e-commerce travel companies and present in 50 countries with brands such as Gotogate, Mytrip.com, Pamediakopes.gr and Flygresor.se.

CVC Capital Partners

CVC Capital Partners is a leading private equity and investment advisory firm. Founded in 1981, CVC today has a network of 23 offices and approximately 400 employees throughout Europe, Asia and the U.S. To date, CVC has secured commitments of over $107 billion from some of the world’s leading institutional investors across its private equity and credit strategies. In total CVC currently manages over $65 billion of assets. Today, funds managed or advised by CVC are invested in 50 companies worldwide, employing c. 310,000 people in numerous countries. Together these companies have combined annual sales of over $70 billion. For further information about CVC please visit: www.cvc.com.